WELCOME TO THE WRITE PLACE BUSINESS AND COPYWRITING SERVICES

SALES LETTERS

KNOW WHO YOUR READER WILL BE.
A common rule for sales letters is to use words and language that is right for someone with an eight grade education. This may be a good general rule, but it should depend on your mailing list. Folks don’t like to be talked down to. Know who your readers will be and don’t talk down to them.

KEEP IT SIMPLE, NOT SIMPLISTIC.
Another common rule is to make a sales letter long and repetitive using lots of testimonials, quotes and praise for your product or service. This kind of letter can bring results, but a busy person may only glance at it and then pitch it. Sometimes a short pithy letter gets a busy person to read.
 

MAKE IT EASY ON YOUR READER
A sales letter is a tool used to make sales, right? Make it easy for your reader to respond to your sales pitch if they wish by giving straight facts, by asking them to respond, and by making all the pertinent information like phone numbers and addresses easy to find and use.

Need a sales letter that will bring results? Contact me.
 

CLIENT NEWSLETTERS

     Keeping in touch is good for business as well as for family. Letting a client or customer know what is happening with your business reminds them that they have a relationship with you, and makes them feel appreciated and important.
     If you need help with your newsletter, contact me for more information.
 

IN-HOUSE NEWSLETTERS

     In-house newsletters are a must for some businesses. What they offer depends on the result you hope to accomplish. They can, of course, pass on information. They can draw employees together and give them a sense of belonging. They can encourage and strengthen connection and cooperation. If you don’t have the staff or the time to compose an in-house newsletter, I can help.
 

YOUR BROCHURE.
WHAT CAN IT DO FOR YOU?
Actually, the first question to ask is
“What will your brochure do for the reader?”

A brochure is a good promotional item to offer prospective clients or customers if it says the right thing.

• Does the cover catch the eye?

• Does the headline offer something of value to the reader?

• Does the lead strengthen the headline and entice the reader to read on?

• Do subheads make offers?

• Is the copy personal with a ‘you’ approach?

• Does the copy urge the reader to act?

Your brochure might also contain testimonials or quotes. It might list special credentials or experience.

If this sounds like a brochure that would bring results for you,
contact me and we can talk about it.
 

BOOKLETS

     A booklet can go a long way in bringing new business your way. Unlike a brochure that offers the bare minimum of facts, a booklet expands on what you have to offer. It can give an overview or zero in on a particular subject. Keep it simple, keep it tight, don’t overload.
     If you’re considering a new or revised booklet, contact me.
 

BUSINESS HISTORIES

     Although a business history has a limited audience, it is a valuable business tool. Your history should cover the essentials in a factual but appealing way.
 

BUSINESS BIOS

     People connect with people. They are curious as to who the person across the desk is, where they are from, where they went to school, what their credentials are, etc. Business biographies presented in a concise and unassuming way help put clients at ease.
     If you need someone to help write your business history or bios, contact me.
 

AD COPY

     Ever read ad copy or see a TV commercial that turned you off instead of making you want to buy? It happens, and you wonder why some of them ever got out to the public. Ad copy often needs a fresh eye, but always needs a second opinion.

What are your business correspondence or promotional needs?
I’d be happy to talk to you about them.